Your Trusted Hometown Honda Dealership in Asheville, NC

Some dealerships just sell cars, while others go the extra mile. Apple Tree Honda in Asheville has been part of the community for nearly 50 years as your locally owned, family-operated dealership, and we've grown alongside the neighborhoods, schools and families that make this city so special. We're not just a place to buy a car; we're your neighbors, and we treat every person who walks through our doors with the kind of genuine care and personal attention that only a hometown dealership can offer.

That deep community connection shows up in everything we do, from our active support of local Little League teams, school sponsorships and Toys for Tots to the long-tenured team members who have built careers here because they believe in what we stand for. Nearly five decades of serving Asheville means we've earned our reputation one customer at a time, and we take that responsibility seriously every single day.

Couple shaking hands with salesperson at dealership
Honda Pilot

Why Choose Apple Tree Honda in Asheville, NC

Choosing a locally owned dealership means your dollars stay in the community, your questions get answered by people who actually know you, and your experience never gets lost in the shuffle of a corporate chain. Apple Tree Honda delivers a level of personalized service that big-box dealerships simply can't replicate, and we back it up with perks that go far beyond the sale:

  • Family-Owned for Nearly 50 Years: Our new Honda showroom is backed by decades of trusted, family-owned expertise, and that's one reason why we've been a staple of the Asheville automotive community since before many of our current customers were born.
  • The Apple Tree Advantage: We go well beyond the standard dealership experience with exclusive perks including a Lifetime Powertrain Warranty, Lifetime Car Wash & Vacuum, Lifetime Shuttle Service and Lifetime Towing.1 These benefits are designed to keep you covered long after you drive home.
  • Pre-Owned Selection: Our carefully curated inventory of used cars for sale come with Lifetime CARFAX® Vehicle History Reports, so you can shop our pre-owned inventory with full confidence and zero guesswork.
  • Express Service & Convenience: Our Honda service center offers Express Service with no appointment needed, plus 24/7 Pickup & Dropoff so your schedule never has to bend around us.
  • EV-Certified & Future-Ready: Our team holds Honda EV certification, and we offer publicly available EV chargers on-site. We're committed to supporting Asheville's green future alongside our own.
  • Community-First Values: We sponsor local schools, support Little League teams and participate in Toys for Tots every year. Why? Because being a good neighbor matters as much as being a great dealership.

Our Favorite Things to Do in Asheville, NC

Our team lives and works right here in Asheville, and these are the places we find ourselves recommending again and again to friends, family and customers alike:

  • Asheville Pinball Museum: This one-of-a-kind spot lets you play hundreds of vintage and modern machines for a single admission price. It's pure, unplugged fun that our team never gets tired of.
  • Pack Square Park: Right in the heart of downtown, this open green space is where Asheville truly comes alive. From weekend festivals to quiet lunch breaks, it's a community hub we love.
  • Asheville Botanical Garden: A peaceful escape tucked into the city, the botanical garden is one of those places that reminds you why Asheville is so special. Our team loves a walk through the native plant collections any time of year.
  • Breakout Games: Whether you're bringing the family or planning a team outing, Breakout Games delivers creative problem-solving and genuine laughs, making it a go-to recommendation from our crew.
  • LaZoom Tours: This quirky, comedy-driven bus tour is one of the most uniquely Asheville experiences you'll find. It's equal parts hilarious and genuinely informative about the city we call home.
Diverse group of young friends smiling and taking a selfie outdoors.

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242 Underwood Rd, Fletcher, NC, 28732
Apple Tree Honda 35.4418074, -82.5346858.